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LAB SETE SETE

The brand was founded in 2012 from our desire to create amazing t-shirts. Collections were developed with pieces produced on demand in the sewing workshop and in the digital printing studio we built exclusively for the company operation. Over 80% of the raw materials used were recycled, sustainably sourced, or biodegradable.

BRAND LEADER

I was the founder and creative director of Lab77. For 10 years, I led the the brand, which held strong relevance in the Brazilian sustainable fashion market. In this position, I was responsible for leading multiple teams responsible for all the company's creative expressions.

CREATIVE DIRECTION WORKS

ART DIRECTION - Future Farm x Lab77

In my career I had some incredible opportunities to be the creative leader of some of most amazing teams. In this journey I developed collections, fashion editorials, campaigns and social media content.

+ ART DIRECTION WORKS

OSKLEN SURFING - Logo

FARM RIO . Commissioned Work

+ GRAPHIC DESIGN WORKS

FARM RIO - Commissioned Works

LAB77 - Print

Illustration has always been one of my favorite hobbies. Turning this passion into a professional activity was a natural progression. Whether using traditional media and techniques
or tools like Photoshop, Illustrator, Procreate, and Sketchbook, it's always a pleasure
to apply this skill to my projects.

+ ILLUSTRATION WORKS

FASHION DESIGN

As head of the style department at Lab77, I was responsible for all the brand's male and female collections, that included casual tailoring, shirt making, fitness inspired apparel and more. All of that made with sustainable materials.

+ FASHION DESIGN WORKS

FASHION DESIGNS - Lab Sete Sete

OSKLEN - SPFW 2009 Prints

One of my main activities in fashion is print design. In this field I had the opportunity of working with some of the top brazilian brands. My contribution could be seen on SPFW runways and also in shops world whide.

+ PRINT DESIGN WORKS

Guide through my fan passion, I created several case studies for Fluminense F.C. and that leads me to do some incredible commissioned works for the club.

+ FLUMINENSE F.C. WORKS

FLUMINENSE F.C. - Case Study

At Lab77, I began using photography, which had always been a hobby for me, as a professional activity. In some collections I was also responsible for campaign photos, social media content, lookbooks, and e-commerce shootings. In recent times I had been collaborating as a photographer for some amazing projects for other brands.

+ PHOTOGRAPHY WORKS

Desenvolvido por

BRAND LEADER

FASHION DESIGN

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