ABOUT ME

I am a graphic designer and art director, graduated from PUC-Rio in 2007. Based in Rio de Janeiro, I have an unrequited passion for footvolley.

I have always been passionate about illustration, design, and arts since childhood, even before knowing it was possible to pursue a career in these fields. I started my professional journey at the age of 18, interning at design and communication agencies such as Interface Designers and Publytape. Before falling in love with fashion, I gained professional experience in various creative areas, including branding, visual identity creation, illustration, advertising, event production, mural painting, video games, animation, and motion graphics.

In 2007, my interest in fashion led me to an internship at Osklen, where I was hired and worked for nearly 5 years. Later, I was offered a position at Richards, where I was responsible for the printmaking of the men's beachwear line. After this experience, I was invited to coordinate the design department at Armadillo, where I built a new creative team that catered to the demands of printmaking, branding, and marketing for the brand.

In 2012, I founded Lab77. The brand was inspired by an unusual Rio de Janeiro that challenged the status quo. Highly expressive and digitally native, Lab77 blended emerging urban subcultures with the city's classic beach culture in an inclusive and responsible manner. Beyond image, the brand was also innovative in its production methods. All collections were based on on-demand production using sustainable raw materials. All pieces were prefabricated and finalized only after customer orders. The company had its own sewing and digital printing facilities and achieved an average monthly revenue of 150,000 Brazilian reais. This innovation led us to participate in Shark Tank Brasil on the Sony channel. In 2022, I sold my stake in the brand and was invited to coordinate a graphic innovation core at Farm's Style department, which operates concurrently in Farm Brazil and globally.