LAB77 x JOHNNIE WALKER®

In 2021, Lab77 was invited to participate in the celebration campaign for Johnnie Walker's 200th anniversary. Focused on lifestyle and sustainability, the partnership aimed to communicate the Scotch whisky brand's commitments to sustainable actions for the next 200 years. Lab77 was invited to represent new perspectives in the fashion industry. My role in this project was to conceptualize, develop, and produce a collection and a campaign for this collaboration. This partnership was a great success. Lab77 gained many followers on social media and was highlighted in several relevant press channels. Following this project, Lab77 was invited to other partnerships with Johnnie Walker and global brands like Harley Davidson and BYD.